# Brand & Logos ## Folks Finance brand assets ### Logo Folks Finance icon can also be used without the logotype. Please don’t use “Folks” without “Finance” or vice-versa. | Image | Description | | :---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------: | ---------------------------------------------------------------------------------------------------- | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FH2c07W2HD3g1hL6UQIWS%2Flogo_icona-blu_sfondo%20trasparente18.png?alt=media\&token=17b6ed00-b75b-4e5d-ba79-c8c11d49cf9a) | | | ![FolksFinance\_Icon\_White](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FVd0Pi6rB9wfMYLPmhBoK%2Flogo_icona-bianco_sfondo_trasparente17.png?alt=media\&token=ee41638e-2990-495d-a87f-fabeed854a30) | Icon on dark backgrounds | | ![FolksFinance\_token](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FaNhA3Q7A3NL0kwwZhwca%2FTOKENS%20blu.png?alt=media\&token=597e6cce-b700-4f2f-95a8-4ffac50fe2d5) | $FOLKS | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FhvM3U3usQgnd1hZVMeKC%2FTOKENS%20whute-17.png?alt=media\&token=822336ac-f097-4ea4-9da3-88bc72cbd40d) | Social media icon | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2F0BJb1ET9VaFeDDD642Fs%2FLOGO_COMPLETO-%20blu%20new22.png?alt=media\&token=ec05c6c0-040f-4779-9daf-6310419a0eec) | | | ![FolksFinance\_Logo\_White](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FKncO8U9vsBJiUTX857TP%2FLOGO_COMPLETO-bianco%20new11.png?alt=media\&token=f90e9adb-4f9e-4cd7-9401-abe613c771ba) | Logo on dark backgrounds | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FQKQ3vrWlEyrghMvIjBsJ%2Fimage.png?alt=media\&token=7a413ec7-4380-4886-b760-f6e44a76931d) | gAlgo | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2F5MaTnB1U1JOeG1VPB9Rp%2Fimage.png?alt=media\&token=b37475e6-577d-471b-9f5e-700d9badee40) | xAlgo | ### Color Palette - Main Colors | Color | Folks Finance version | Description | Web | RGB | CMYK | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | --------------------------------------------------------------------- | ------------------------- | -------------- | -------------------- | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2Fn71cIIl5WWmYgmVlohuq%2F3669BB.png?alt=media\&token=e16d6fd0-5eb7-4775-a329-b0ed33c2e5b9) | V2 | |

#3669BB

| 54- 105 - 187 | 71% - 44% - 0% - 27% | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FxrAHXZA00klRkYt2MiOj%2F11141E.png?alt=media\&token=d44c41f2-20f0-4726-ae4f-82c19d9057ea) | V2 | Graphic background | #11141E | 17 - 20 - 30 | 43% - 33% - 0% - 88% | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2Fk6Ax4rQohzHOhmGLdpDP%2FFFFFFF.png?alt=media\&token=70976433-c221-4da0-a850-e53e6cc249d5) | V2 |


| #FFFFFF | 255-255-255 | 0%-0%-0%-0% | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FZeHGRq4OcReDsssN0TGU%2F%235DBCEB.png?alt=media\&token=9140b716-780b-4fee-80a6-577559e169f0) | V2 | Text on communications graphics |

#5DBCEB


| 93-188-235 | 60%-20%-0%-8% | | ![#31d4f0](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2Fe682ZkNs8OufyXbCWLsU%2Fv1.1.png?alt=media\&token=c93aae12-021a-4f42-ab3d-915ca196853b) | V1 | | #31d4f0 | 49 - 212 - 240 | 62% - 0% - 10% - 0% | | ![#0069c5](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FfwLuScCXI6ge5uNI0NoT%2Fv1.2.png?alt=media\&token=7b107d06-e15a-4c05-a3ac-d98595fc5c12) | V1 | | #0069c5 | 0 - 105 - 197 | 62% - 0% - 10% - 0% | ### Color Palette - Secondary Colors | Color | Folks Finance version | Web | RGB | CMYK | | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------------------- | ------- | --------------- | --------------------- | | ![](https://1077363812-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FojwJy0FvSV3FPExt4uaP%2Fuploads%2FvAp7CRvUc03QuZ9uTzPQ%2Fimage.png?alt=media\&token=7b4beba6-83a1-440a-a101-1b7e9a4c49ef) | V2 | #203592 | 32 - 53 - 146 | 100% - 93% - 4% - 1% | | ![#ACCDF2](https://user-images.githubusercontent.com/84501430/157000438-d9d639dd-5ca2-4017-bc73-836627002ccc.png) | V1 | #ACCDF2 | 172 - 206 - 242 | 29% - 15% - 0% - 5% | | ![#0B7ECD](https://user-images.githubusercontent.com/84501430/157000478-96b3c1f7-c69d-4011-bf04-9084e811eb30.png) | V1 | #0B7ECD | 1 - 124 - 204 | 95% - 39% - 0% - 20% | | ![#001A59](https://user-images.githubusercontent.com/84501430/157000519-f71c732b-b3c7-4633-a5f8-1753818c01fc.png) | V1 | #001A59 | 0 - 26 - 89 | 100% - 71% - 0% - 65% | | ![#11141E](https://user-images.githubusercontent.com/84501430/157000552-8b1bcb77-91f7-4cf5-84ef-c33324b73a14.png) | V1 | #11141E | 17 - 20 - 30 | 43% - 33% - 0% - 88% | ### Gradient Palette | Color | Folks Finance version | Decription | Web | Gradient | | ------------------------------------------------------------------------------------------------------------------------- | --------------------- | ----------------------- | ------------------ | -------- | | ![Logo Gradient](https://user-images.githubusercontent.com/84501430/157000651-30fda822-7be2-48af-a988-efee81dd03a5.png) | V1 | Blue to Light Blue | #31d4f0 to #0069c5 | Linear | | ![Others Gradient](https://user-images.githubusercontent.com/84501430/157000703-86230c7e-ec6f-476f-95f2-c9dfaf2ef23f.png) | V1 | Light Blue to Dark Blue | #ACCDF2 to #11141E | Linear | ### Typeface The fonts used are open source.