Brand & Logos

Folks Finance brand assets

Logo

Folks Finance icon can also be used without the logotype. Please don’t use “Folks” without “Finance” or vice-versa.

Image	Description
	dApp icon Standard icon Icon on light backgrounds Linkedin
	Icon on dark backgrounds
	$FOLKS
	Social media icon
	dApp logo Standard logo Logo on light backgrounds
	Logo on dark backgrounds
	gAlgo
	xAlgo

Color Palette - Main Colors

Color	Folks Finance version	Description	Web	RGB	CMYK
	V2	Logo Social covers CTA’s	#3669BB	54- 105 - 187	71% - 44% - 0% - 27%
	V2	Graphic background	#11141E	17 - 20 - 30	43% - 33% - 0% - 88%
	V2	Logo Text Dotted element	#FFFFFF	255-255-255	0%-0%-0%-0%
	V2	Text on communications graphics	#5DBCEB	93-188-235	60%-20%-0%-8%
	V1		#31d4f0	49 - 212 - 240	62% - 0% - 10% - 0%
	V1		#0069c5	0 - 105 - 197	62% - 0% - 10% - 0%

Color Palette - Secondary Colors

Color	Folks Finance version	Web	RGB	CMYK
	V2	#203592	32 - 53 - 146	100% - 93% - 4% - 1%
	V1	#ACCDF2	172 - 206 - 242	29% - 15% - 0% - 5%
	V1	#0B7ECD	1 - 124 - 204	95% - 39% - 0% - 20%
	V1	#001A59	0 - 26 - 89	100% - 71% - 0% - 65%
	V1	#11141E	17 - 20 - 30	43% - 33% - 0% - 88%

Gradient Palette

Color	Folks Finance version	Decription	Web	Gradient
	V1	Blue to Light Blue	#31d4f0 to #0069c5	Linear
	V1	Light Blue to Dark Blue	#ACCDF2 to #11141E	Linear

Typeface

The fonts used are open source.