# Brand & Logos

## Folks Finance brand assets

### Logo

Folks Finance icon can also be used without the logotype. Please don’t use “Folks” without “Finance” or vice-versa.

|                           Image                           | Description                                                                                          |
| :-------------------------------------------------------: | ---------------------------------------------------------------------------------------------------- |
|              ![](/files/hGdhBaiRhQVaqz8P6x6u)             | <ul><li>dApp icon</li><li>Standard icon</li><li>Icon on light backgrounds</li><li>Linkedin</li></ul> |
| ![FolksFinance\_Icon\_White](/files/U6Lok7tdKWxff84gNBbn) | Icon on dark backgrounds                                                                             |
|    ![FolksFinance\_token](/files/gOWY7ce6TYvQRjdzF58z)    | $FOLKS                                                                                               |
|              ![](/files/UtPCbXKu4dOvSfL2hnbv)             | Social media icon                                                                                    |
|              ![](/files/Plp93NYdVMwzCCRcPHSD)             | <ul><li>dApp logo </li><li>Standard logo </li><li>Logo on light backgrounds</li></ul>                |
| ![FolksFinance\_Logo\_White](/files/Io8CHRQlVofZ9Wkc1kD2) | Logo on dark backgrounds                                                                             |
|              ![](/files/OsEj25nnDg9o7ndWgjaz)             | gAlgo                                                                                                |
|              ![](/files/AaBq6uLR7BQarJ2j2YPr)             | xAlgo                                                                                                |

### Color Palette - Main Colors

| Color                                   | Folks Finance version | Description                                                           | Web                       | RGB            | CMYK                 |
| --------------------------------------- | --------------------- | --------------------------------------------------------------------- | ------------------------- | -------------- | -------------------- |
| ![](/files/btXy7KYXh2Uymr0KCF5I)        | V2                    | <ul><li>Logo</li><li>Social covers</li><li>CTA’s</li></ul>            | <p>#3669BB<br></p>        | 54- 105 - 187  | 71% - 44% - 0% - 27% |
| ![](/files/klEzin1N7HPKlstVuBtB)        | V2                    | Graphic background                                                    | #11141E                   | 17 - 20 - 30   | 43% - 33% - 0% - 88% |
| ![](/files/RBaOXIXZ6oydbNG55oJs)        | V2                    | <ul><li>Logo</li><li>Text</li><li>Dotted element</li></ul><p><br></p> | #FFFFFF                   | 255-255-255    | 0%-0%-0%-0%          |
| ![](/files/81QsUPkKHinoNJwai9k1)        | V2                    | Text on communications graphics                                       | <p>#5DBCEB</p><p><br></p> | 93-188-235     | 60%-20%-0%-8%        |
| ![#31d4f0](/files/YqxAyIh5JeUkJAHtD7sQ) | V1                    |                                                                       | #31d4f0                   | 49 - 212 - 240 | 62% - 0% - 10% - 0%  |
| ![#0069c5](/files/uNW5PoRwHpzm2EnRnuLX) | V1                    |                                                                       | #0069c5                   | 0 - 105 - 197  | 62% - 0% - 10% - 0%  |

### Color Palette - Secondary Colors

| Color                                                                                                             | Folks Finance version | Web     | RGB             | CMYK                  |
| ----------------------------------------------------------------------------------------------------------------- | --------------------- | ------- | --------------- | --------------------- |
| ![](/files/KS7oxvQi4fmQCCEjs7AJ)                                                                                  | V2                    | #203592 | 32 - 53 - 146   | 100% - 93% - 4% - 1%  |
| ![#ACCDF2](https://user-images.githubusercontent.com/84501430/157000438-d9d639dd-5ca2-4017-bc73-836627002ccc.png) | V1                    | #ACCDF2 | 172 - 206 - 242 | 29% - 15% - 0% - 5%   |
| ![#0B7ECD](https://user-images.githubusercontent.com/84501430/157000478-96b3c1f7-c69d-4011-bf04-9084e811eb30.png) | V1                    | #0B7ECD | 1 - 124 - 204   | 95% - 39% - 0% - 20%  |
| ![#001A59](https://user-images.githubusercontent.com/84501430/157000519-f71c732b-b3c7-4633-a5f8-1753818c01fc.png) | V1                    | #001A59 | 0 - 26 - 89     | 100% - 71% - 0% - 65% |
| ![#11141E](https://user-images.githubusercontent.com/84501430/157000552-8b1bcb77-91f7-4cf5-84ef-c33324b73a14.png) | V1                    | #11141E | 17 - 20 - 30    | 43% - 33% - 0% - 88%  |

### Gradient Palette

| Color                                                                                                                     | Folks Finance version | Decription              | Web                | Gradient |
| ------------------------------------------------------------------------------------------------------------------------- | --------------------- | ----------------------- | ------------------ | -------- |
| ![Logo Gradient](https://user-images.githubusercontent.com/84501430/157000651-30fda822-7be2-48af-a988-efee81dd03a5.png)   | V1                    | Blue to Light Blue      | #31d4f0 to #0069c5 | Linear   |
| ![Others Gradient](https://user-images.githubusercontent.com/84501430/157000703-86230c7e-ec6f-476f-95f2-c9dfaf2ef23f.png) | V1                    | Light Blue to Dark Blue | #ACCDF2 to #11141E | Linear   |

### Typeface

&#x20;The fonts used are open source.

<figure><img src="/files/1AUGjhU0fa4eaBaLsmEa" alt=""><figcaption></figcaption></figure>


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